The Sony Pictures Singapore office was redesigned to enhance appeal and functionality for regional stakeholders.
Tasked with this mission, D’trax was selected to revitalise the space, breathing new life into Sony’s presence in the dynamic Asian market.
At the forefront of the redesign was the goal to create an unforgettable first impression in the main reception area. D’trax achieved this by ingeniously incorporating backlit feature materials adorned with custom Sony branding, instantly captivating visitors upon arrival.
The pantry area is energised by vibrant colours and engaging graphics. Open ceilings add volume and create an airy atmosphere ideal for collaboration and informal gatherings, smoothly transitioning from casual breakouts to post-screening discussions.
In the meeting areas, D'trax opted for clean, functional designs with accent-colored acoustic panels and iconic film posters. This blend of aesthetics and utility reflects Sony Pictures Entertainment's commitment to innovation and creativity in Asia.
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